Recently I started working on a brand new prototype in order to test out some left-field ideas I’ve had in mind. Still sticking with a core shooting play mechanic and building upon a framework I’ve developed with Project MSG. However, this time the view point is from the side with completely different enemies and patterns. I wanted to explore a more disruptive science fiction theme than what would have been possible in Project MSG.
The prototype is interesting to say the least but is currently in a state that is comprised predominantly of place holder graphics. I’ll be starting soon on fresh assets and gradually polishing it up into a finished game. People that have been looking forward to Project MSG, will now have something extra to be excited about. There is a common thread and style running through both projects. I’m certain that if someone enjoys the one game, it’s quite likely that they will also enjoy the other.
Another issue that is close to my heart is that of game packaging, and how best to go about it. I’ve always felt that how a game is presented to the consumer is almost as important as the actual game itself. The reason why I believe this, is that we all start playing the game in our heads long before we actually do. It could start with some screenshots, a preview, an advertisement or any marketing materials of a particular game we’re excited about. On a subconscious level they just seem to infiltrate our head space, creating a mental play through and sometimes raising expectations to unrealistic levels.
If we’re purchasing a game that is available physically, usually the type and quality of the box art will serve a similar purpose. Owning a game with cool cover art helps to elevate it in most game collections, unless it’s a stinker. Of course we’re gradually moving in a direction where optical drives will go the way of the dodo, thus rendering games in physical form redundant. Already sales of physical games are in decline, while digital downloads are ever-increasing. There may be a market for physical games in the distant future, aimed directly at the core enthusiast. It may resemble that of vinyl limited edition runs, popular with music aficionados.
Unless there’s reasonable demand, I won’t be releasing any of my upcoming games in physical form. As a huge game fan, I prefer owning physical copies of my games versus digital. Reality and market trends dictate otherwise and it’s best to flow with the tide rather than against it. This creates a challenge on how best to ‘package’ a digital product that will generate similar emotions within it’s potential audience. For that I had to go back to my arcade gaming roots, where the logo, marquee, controller inserts and side artwork would be the first noticeable elements.
A cornucopia of bright, colourful graphic work, brilliantly combining marketing with play instructions. How arcade cabinets were adorned was a masterstroke to say the least, inevitably they still are in Japan where arcades remain relevant. While I wouldn’t fathom of packaging a digitally downloadable game as an arcade cab, the gist of it is similar. A visually powerful method to communicate what the game is about, and to quickly instruct the gamer how it’s played for their enjoyment.